The difference between being a good pizza operation and a great pizza operation is learning how to aggressively market your restaurant 365 days of each year! That’s where a good marketing plan comes in. Begin with a good list of potential customers. If you deliver, you already have a list. If you don’t, start building one now.
Statistics show that four out of 10 people who buy pizza will purchase times a three month, 27 percent of these people will buy twice a month and 33 percent will buy once a month. Now think about it, the habits of these individuals will not change unless you give them a reason to change, and to do that consistently you must automate the process of marketing your pizzeria. Read the rest of this entry »